Last week I sent a mystery shopper right into a Kia dealership in West Palm Seashore. Her task was to respond to TV, radio, and Web commercials to buy a brand new Kia Soul for $179 per thirty days or lower than $6 per day”. Each Saturday morning my spouse, Nancy, and I host a radio discuss present, Earl Stewart on Automobiles and we all the time characteristic a shopper who visits a south Florida automobile dealership. I report the outcomes of that have, positive and detrimental.
On account of overwhelming response and buyer request, I want to again offer you a personal invitation to obtain eighty% of base authentic MSRP for the automotive you’re at the moment driving.” This promise would not even have an asterisk. In fact the base MSRP excludes accessories. Generally a suggestion is so ridiculous that you simply surprise who would ever consider it. Ask your self how any car vendor may promise to pay 80% of the brand new base MSRP on a used automotive that they have by no means seen. They don’t know how many miles are on the automobile, whether it has been wrecked, or even when the car will still run.
Matt Blatt Inc. and Glassboro Imports, LLC (Matt Blatt dealerships): In a associated case, the FTC alleged that Matt Blatt dealerships, with multiple areas in New Jersey, violated the FTC Act by failing to disclose or adequately disclose the charges associated with NPN’s add-on service and that many consumers would not save money total as a result of program’s significant charges. Matt Blatt dealerships acquired a commission for every of the more than 1,000 customers they enrolled.
Ought to or not it’s a new car, a put up like this could literally prevent 1000’s on the fee! If it’s a used automobile there is no such thing as a cause you can’t verify the vin and see the total historical past of a vehicle, including what it is worth. Then take that additional step (and expense) and let a very good mechanic undergo it totally, these steps can’t solely save you cash, but a whole lot of aggravation!
You may be wondering why automotive dealership will not be giving away more money on top of this like retail stores do. The reason being simple. When you buy clothing or electronics, the store often marks the merchandise up about 300% (ie: on a $75 item the store pays $25 to get it). Automobile dealerships do not make the sort of markup regardless of standard belief. Most occasions they’ll solely get away with 5%, sometimes 10%. Therefore, retail stores can clear out merchandise for 50% off and nonetheless breakeven and even earn money. If dealerships did that, effectively, there would not be any automotive dealerships nonetheless in enterprise!